Global Tolerance recently made a study on the Values Revolution - Here's a snippet:
More and more, people expect all aspects of their lives - from their careers to their purchasing decisions to the way they spend their spare time - to have a positive impact on the world. This is not a trend. It’s a profound societal shift and it’s happening everywhere.
Welcome to the Values Revolution.
According to our research, over two thirds (68%) of people think that businesses, governments and nonprofits all need to deliver more social and environmental change. Nearly three quarters want to see more transparency and 81% more accountability.
The Values Revolution is particularly noticeable in millennials (those born between 1981-1996.) A whopping 84% of millennials consider it their duty to make a positive difference through their lifestyle and 61% are concerned about the state of the world and feel personally responsible to improve it.
Read the full report here
Watch the +Social Good video featuring me (Grace Clapham) and other key players working in the Values Revolution below: