Everyone has a story to tell, and we all tell stories about ourselves. People get to know one another by exchanging stories. That’s why we share stories of our childhood, school years and how we develop ideas and ideals when we want someone to know us better. A compelling story is emotive, relatable and memorable. Stories engage us, inform us, and help to build strong connections with your listeners.

If you’re considering a career change or working to reinvent yourself professionally, having a story isn’t just ‘nice to have’. It is essential for gaining the trust and support of people who can help you to go further, faster. When we think of our lives as stories, we can learn to craft personal narratives that describe the ideas, beliefs and experiences that shape who we are and our view of the world.

Download this FREE workbook to help you craft a compelling narrative and story to make your bold career dreams and roaring success.

We are all heroes of our stories - even as they continue to unfold or change course. Through your story, listeners gain insights to who you are - as a person and as a professional - where you are on your journey, and where you are headed. Through storytelling, you internalise your narrative and this helps you to see yourself more clearly and make sense of your journey - the turning points that have tested you, influenced your decisions, and motivate you to carve a new path.


Your narrative is the choice of events you weave into your story, not the story itself. If you’re looking to change careers, then you need to change your narrative and become a master storyteller. Without a story people can only guess at your reasons for wanting a change. We need stories to help us make sense of where we are - the motivations, interests and aspirations behind your desire for change.

A compelling career story traces the hero’s journey (that’s you!) to that pivotal moment that triggered your desire for change. It helps your listener connect the dots of your past, present and future in a way that convinces them of your abilities to achieve the goals you set.

Whereas your CV highlights the facts of your career story, a compelling narrative takes this a step further by:  

  • Establishing trust and connection with your listener

  • Increasing receptivity, capturing attention, triggering emotions, and inviting action

  • Advocating your character strengths and values, not just your skills and achievements

  • Shaping perceptions and providing a meaningful message that people will remember

  • Motivating your audience to support your change journey

Your story is your foundation; it should provide context, causality and continuity. When done right, it can propel you into your next career by enlisting your audience to support your endeavours. Getting your story right will help you avoid having to waste time, money or energy into getting those extra credentials you think you need - because the truth is, you already have everything you need. It’s time to share your story with the world!

Download this FREE workbook to help you craft a compelling narrative and story to make your bold career dreams and roaring success.